LVMH watch and jewellery sales up 23% in 2011

21.05.12

LVMH said that a main focus for TAG is to “further industrialise its processes”. During 2011 the brand unveiled its groundbreaking Mikrograph 100 and the Mikrotimer Flying 1000 models, which were both built in house, and presented its first automatic movement built in house, the Calibre 1887. It also acquired ArteCad, a leading Swiss manufacturer of watch dials and will continue to produce mechanical movements, cases and dials through subsidiary Cortech.

Hublot “performed exceptionally well in 2011” according to LVMH and doubled the number of its stores, taking the total to 40. It added that the watch brand was expanding in all areas of its business and that the year was marked by a number of high-profile innovations including new grand complications line Masterpieces and a new scratch-resistant material it has dubbed Magic Gold.

As part of a “value-added strategy”, Hublot has enhanced its production capacities for watch movements and now directly manages all manufacturing processes for its UNICO chronograph movement and the mechanisms of its grand complications. The group has created a manufacturing facility for watch micro-components and has acquired Profusion, a distributor of carbon iber parts and components.

Source: Professional Jeweller