Anti-Aging Jewelry: 'New Hand-Eye Coordination' to Make You Feel Younger ...

18.05.12

Los Angeles, California (PRWEB) February 28, 2012

What does it really take to feel strong, vibrant, healthy and young, well into old age? It may be as simple as wearing the new line of jewelry by Alef Bet that includes a red string bracelet talisman or a hand-shaped Hamsa amulet. Alef Bet Jewelry has created a line of anti-aging amulet jewelry to make you feel young without the costly creams or injections. Based in Los Angeles, Alef Bet was created in 1996 by a mother and daughter team, Paula Brooks and Alissa Haroush, who found that contemporary religious and spiritual jewelry was missing from the marketplace.

According to The Huffington Post (August 20, 2011), the Baby Boomer market now represents 70 million people who will spend $80 billion in 2011 in the US alone to look and feel young—and will spend $114 billion by the year 2015, according to the market research firm Global Industry Analysts.

These dollars are spent on a staggering array of products and services ranging from cosmetic surgery and injectibles such as Botox and Restylane, to vitamins, human growth hormones, hair replacement and tooth whiteners. Paula Brooks and Alissa Haroush, the Los Angeles based mother-daughter design duo behind Alefbet.com, comment that many of the customers who purchase their hand-crafted Judaica jewelry seek a similar sense of renewal—for a considerably lower price-tag.

Source: PR Web (press release)